Founded by Deb McNee
Certified Organisational Coach + Designer
Design Coach Grow™ (DCG) is an intentional growth coaching platform for established landscaping, design and trade businesses, supporting creative leaders and their teams to build profitable, sustainable growth through clarity, alignment and accountability.
Founded by award-winning designer and certified coach Deb McNee, Design Coach Grow™ brings together strategic thinking, creative insight, and proven coaching frameworks to support intentional growth.
Originally from rural New Zealand, Deb has a blended experience of commerce, horticulture, landscape & interior design, building construction and project management. Deb has extensive professional coaching credentials along with being a member of the Institute of Executive Coaching & Leadership (IECL).
Deb works with business owners and their teams using the internationally recognised GROW framework. Drawing on her design expertise, she has also created a set of unique nature-inspired coaching frameworks that create meaningful and sustainable, intentional growth.
PATHWAYS - Intentional Growth Coaching
As your business grows, the support you need changes. Explore the pathway that aligns with your current stage.
CONNECT
Connect with professionals across the residential design industry in a structured, supportive community. Our intention is to build relationships, share insights, and strengthen your business through collaboration and increased connection.
The Growth Studio community welcomes landscape designers, landscape contractors, building designers, interior designers, trades and suppliers.
IMPLEMENT
For business owners and team leaders ready to move from intention to execution.
The first step is gaining clarity, direction and strategic focus. Take time out of your business to gain clarity on what matters most with this 90-minute, 1:1 Intensive:
Our 9-Week Intentional Growth Coaching Program helps business owners clarify direction, align priorities and embed accountability. We provide coaching support along the pathway to success.
ADVANCE
For mature businesses ready to strengthen leadership, improve systems and processes and to scale sustainably.
Bespoke Education & Team Training:
• Ladder to Leadership™
• Scale Architecture Session™
• Process + Performance Systems
• Secrets to Sales Success
Advance to a stage where leadership layers are imbedded, systems are mature and teams align to the vision of the business owner. This is where intentional growth becomes truly sustainable.
A clear pathway for creative businesses to connect, lead and grow.
Clarity
Alignment
Accountability
Education
Growth
Growth works better when it is designed...
The DCG Intentional Growth Framework™ is the foundation of all our coaching work, our signature structure.
Built on the belief that growth works better when it is intentional, this signature framework provides a structured pathway for creative and trade business leaders ready to move from uncertainty to measurable progress.
Design Your Vision - Clarity & Alignment
1. Define a clear and compelling growth direction
2. Align your business to a structured, intentional pathway
Coach Your Success - Accountability & Education
3. Embed accountability into leadership and implementation
4. Strengthen commercial capability through training
Grow Your Future - Growth
5. Scale through improved systems, efficiencies and focus
Every business sits at a different stage.
Your next step depends on where you are now.
Explore the DCG pathway below that matches your stage of growth.
© 2025 by Design Coach Grow. All rights reserved.
Business Growth by Design™
Feedback - what people say about working with us...
“The DCG workshop gave me clarity on where my business is right now and my blocks. I left with renewed confidence, and a clear understanding of next steps. The coaching framework provided me with practical insight that I could immediately apply.”
- Nicola, Design Consultant
“Deb combines structure with genuine inclusivity. She keeps discussions focused and purposeful while drawing out powerful insights from the room. Our team session was engaging, collaborative, fun and highly productive.”
- Angela, Creative Business Owner
“Deb brings a calm, relaxed presence to her coaching. The growth framework felt practical and easy to implement. The monthly 1:1 sessions enabled me to focus on achieving attainable goals, in a structured way.”
- Ben, Construction Team Leader
Growth rarely slows because of talent.
It slows because direction becomes unclear.
Creative and trade businesses are often built on skill, reputation and hard work.
Over time without structured growth, momentum becomes reactive.
Goals shift.
Energy scatters.
Progress slows.
Without clarity, alignment and accountability,
growth becomes inconsistent.
That’s where structure matters.
© 2025 by Design Coach Grow. All rights reserved.
Business Growth by Design™