Design Coach Grow™ (DCG) is an intentional growth coaching platform for established landscaping, design and trade businesses, supporting creative leaders and their teams to build profitable, sustainable growth through clarity, alignment and accountability.
Founded by award-winning designer and certified coach Deb McNee, Design Coach Grow™ brings together strategic thinking, creative insight, and proven coaching frameworks to support intentional growth.
Originally from rural New Zealand, Deb has a blended experience of commerce, horticulture, landscape & interior design, building construction and project management. She has extensive professional coaching credentials along with being a member of the Institute of Executive Coaching & Leadership (IECL).
Deb works with business owners and their teams using the internationally recognised GROW framework. Drawing on her design expertise, she has also created a set of unique nature-inspired coaching frameworks that create meaningful and sustainable, intentional growth.
The DCG Intentional Growth Coaching Framework™
The DCG Intentional Growth Framework™ is our signature system, designed to help creative solopreneurs, business owners and teams across landscaping, interior design and trade industries build stronger, more profitable and sustainable businesses.
Each month, members of Intentional Growth Studio™ access practical tools, fresh resources and mindset coaching, while connecting with like-minded business owners through our online community and curated networking events. For deeper support, businesses can step into structured online group programs or personalised 1:1 sessions and bespoke coaching.
Within the DCG Intentional Growth Framework™ — participants follow a structured pathway where real transformation takes place. Our distinctive, nature inspired approach will turn ideas into action by creating clear direction, applying practical tools and embedding education through accountability.